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Writer's pictureIan Bennett

Why Naughty Boy’s “La La La” (Feat. Sam Smith) is Back in the UK Top 40: The Power of Social Media in 2024




Some songs just have a timeless magic that allows them to resurface, and Naughty Boy’s 2013 hit “La La La” featuring Sam Smith has proven to be one of them. In an unexpected yet exciting turn, the track is back in the UK Top 40 at No. 32, fueled by a new wave of social media trends. Platforms like TikTok and Instagram Reels are responsible for its resurgence as users create dance challenges, meme-inspired content, and nostalgic remixes featuring the iconic chorus.


A Social Media Revival


La La La” has gained traction thanks to short-form video creators embracing its infectious beat and catchy refrain. TikTok trends showcasing everything from pets “ignoring” their owners to playful lip-sync videos have breathed new life into the song. Similarly, Instagram users are crafting creative Reels using the track’s memorable opening and build-up, sparking millions of views and shares.


Naughty Boy Shares His Gratitude


Naughty Boy himself took to Instagram to share his excitement:


"Thank you to everyone supporting!!! 😎 SOOO grateful to see ‘La La La’ with @samsmith back in the UK Charts at NO.32!!!! Love the trends and the reels everyone around the world is making—feels like ‘LA LA LA’ has a new beginning. Very grateful to @samsmith for writing this beautiful anthem with me!!! 😎♥️ Keep supporting, let’s get it back to NUMBER 1!!!"

Check out Naughty Boy’s Instagram post here: Watch Naughty Boy’s Instagram Reel.


The Song’s Lasting Appeal


Originally released in 2013, "La La La" quickly became a massive hit, topping charts worldwide and winning the 2014 Brit Award for British Single of the Year. The combination of Naughty Boy’s signature production style and Sam Smith’s powerful vocals created a song that resonates emotionally while being irresistibly danceable.


Its message about silencing negativity and standing up for yourself has found a fresh audience among today’s social media-savvy generation, reinforcing the track's universal appeal.


Conclusion


The return of “La La La” to the charts reminds us of the unpredictable magic of music in the digital age. With continued support and creative content, who knows—Naughty Boy’s dream of seeing it back at No. 1 may just come true! Whether you’re rediscovering this anthem or hearing it for the first time, its rhythm and melody are sure to stick in your head once again.

So, why not join in the fun and create your own Reel or TikTok using “La La La”? Let’s keep this wave going!

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